PAUL BRUCE

Pittsburgh, PA 15205 | (919) 624-6691 | paul.w.bruce@gmail.com

SUMMARY AND PROFILE

 B2B Marketing | Demand Generation Leader

Digital marketing leader with 12+ years of B2B experience across global manufacturing, supply chain, and enterprise SaaS. Proven success driving demand generation, GTM execution, product- and sales-aligned programs, SEO/SEM, and pipeline growth—reallocating $1M in budget and cutting paid search waste 75%+. Highly experienced with marketing automation and analytics including HubSpot, GA4, and Salesforce. Trusted leader who guides cross-functional teams and global stakeholders in fast-paced, at scale environments.

 Areas of Expertise

• Marketing Automation               

• Event Marketing                             

• Email Marketing

• ABM Campaigns                         

• Marketing Analytics                       

• Lifecycle Marketing 

• Project Management                   

• Content Strategy                             

• Integrated Campaigns

• Paid Media (PPC)                         

• Funnel Optimization                       

• Keyword Strategy

• SEO and SEM         

• A/B Testing                                     

• Demand Generation

PROFESSIONAL EXPERIENCE

Small Cap Digital, Inc. | Pittsburgh, PA - Director of Marketing Operations - Sept 2016 – Present

· Cadient Talent – Led HubSpot implementation and GTM-aligned lifecycle email and SMS programs for a SaaS hiring platform supporting product launch and pipeline growth.

· RDRG – Rick Deshantz Restaurant Group – Optimize websites, PPC and social media content for successful restaurant group consisting of twelve (12) restaurants in the greater Pittsburgh area. 

· Provide senior-level marketing leadership and execution across demand generation, marketing automation, and performance optimization for SaaS, real estate, mortgage, and hospitality organizations.

SAP (Remote Contract) - Project Manager – Marketing Data/Audience Strategy - March 2025 – Aug 2025

· Led and co-led marketing data and audience initiatives, including online form audits, new reporting dashboards, and ongoing process optimization.

· Supported SAP’s global Business Transformation initiative by partnering with newly acquired teams (e.g., Signavio) to transition marketing operations to SAP’s MarTech stack, including Marketo and Salesforce.

· Created online team portal to update SAP community on goals, achievements and announcements.

Dematic, Inc. (Remote) - Senior Global Marketing Manager - Jan 2024 – Sept 2024

· Promoted to lead global communications and regional alignment for the Business Transformation initiative spanning email marketing, form optimization, and customer journey standards.

· Served as primary liaison between the core Business Transformation team and regional marketing leaders across AMER, EMEA, APAC, and China to surface feedback, risks, and adoption concerns.

· Designed and led structured global update calls and training initiatives to support regional onboarding and consistent execution across markets.

Select Achievements:

· Appointed Training Manager for the Market-to-Lead stream, owning global enablement content and thought leadership for Business Transformation rollout.

Dematic, Inc. (Remote) - Global Marketing Automation Manager - May 2022 – Sept 2024

· Led cross-functional teams in marketing and sales for the August 2022 relaunch of corporate website – including lead gen form creation and translations for over 100+ forms in nine languages.  

· Supported event marketing teams in US, APAC and Europe by developing content, sales collateral and detailed marketing analytics tracking for industrial/manufacturing events, including Modex and LogiMat.

· Established recurring global Office Hours with IT and regional stakeholders, implementing structured agendas to reduce escalations and improve issue resolution efficiency.

Select Achievements:                                                            

· Team Lead for global migration from Pardot to Marketo. (Non-Technical Leadership Role)

· Launched multi-touch nurture programs to engage non-MQL leads and improve MQL-to-SQL conversion.

· Developed global email and automation training in partnership with Adobe, Salesforce, and Accenture.

Alfa Laval, Inc. | Richmond, VA. (Hybrid) - Digital Marketing Operations Manager – Americas - April 2021– May 2022

· Managed Pay per Click (PPC) campaigns targeting key markets in industrial technology sector.

· Optimized written and video content while ensuring that sites were search-engine friendly.

· Lead monthly calls with management to influence future marketing strategy through data-driven insights.

Select Achievements:                                                                                 

· Led GTM-aligned digital campaign execution for the Contherm product line, supporting regional demand generation through paid media, social media, SEO, and content optimization.

· Conducted Global SEO and PPC audit in partnership with regional teams, reducing ongoing spend by 75%+ month over month.

Issuer Direct Corporation | Morrisville, NC - Marketing Director - Jan 2014 – August 2016

· Built and led B2B and B2C marketing strategy for a SaaS-based FinTech company, scaling marketing operations from early-stage through acquisition.

· Deployed HubSpot CRM and marketing automation, owning inbound programs and enabling internal teams across the MarTech stack.

· Established performance tracking for monthly investor relations conferences and national events, including NIRI and Roth Capital.

Select Achievements:

· Reallocated $1M of a $1.6M legacy print ad budget within six months to fund development of the Investor Network mobile application.

 Your Brand Voice | Orlando, FL/Remote - Marketing Manager - Sept 2011 – Jan 2014

· Co-Founded boutique digital marketing firm to establish early-stage digital marketing strategies for clients including: Marriott Golf, Marriott and Renaissance Hotels, Disney Golf, and Sonic Brands.

· Trail blazed early social media/digital marketing efforts including selling golf rounds and restaurant reservations via Facebook and creating targeted content based on customer activity. 

Select Achievements:

· Developed strategic digital awareness campaign for Marriot Golf to maintain social followers during 6 month business closure by documenting $3M course renovation on Facebook and Instagram.  

EDUCATION AND OTHERS

- Indiana University of Pennsylvania | Indiana, PA - Bachelor of Science, Marketing

- University of Maryland – Robert H. Smith School of Business – Certificate of Completion – Artificial Intelligence

Certifications

· HubSpot Inbound Marketing; HubSpot Email Marketing; HubSpot Sales Software

· Adobe Analytics Foundations; Adobe Audience Manager; SQL for Data Analysis

Technical – MarTech Experience

· HubSpot, Marketo (non-technical), Salesforce, WordPress, Google Analytics/GA4, Google Ads, Search Console, SEMrush, LinkedIn Ads, Meta Ads, Bing Ads, Looker, Power BI, Mailchimp, Hotjar, Moz, Yoast, Canva, HTML; Asana, Monday.com, ClickUp, Slack.